On Sunday night, February 4th, 2018, an estimated 103 million people tuned into the Super Bowl LII matchup between the Philadelphia Eagles and the New England Patriots. Every year the event is held in a different location; this year it was in the U.S. Bank Stadium, last year it was in the NRG Energy Stadium, before that it was held in Levi’s Stadium. Notice any similarities?
A large portion of sports arenas and facilities are named after national, regional, and even local companies. The agreements, known as “naming rights,” are a multi-billion dollar industry that was once only associated with professional or college-level sports. Recently, though, public schools across the nation have seen the benefits that naming rights and marketing relationships can bring to their community.
By entering into these agreements, community oriented companies can support local schools with additional revenue that directly benefits students, while at the same time reaching parents and community members with their brand and message. Several central PA school districts such as Cumberland Valley, Lancaster, and West York, already have thriving marketing programs.
In October of 2017, the Chambersburg Area School District (CASD) unveiled their own program after partnering with a Lancaster, PA, based marketing firm to identify locations in the Trojan Stadium and Chambersburg Area Senior High School. These locations are both in and outside the facilities and provide maximum exposure for local businesses while respecting students and the educational process. Every dollar received through the program goes into a special revenue fund that may only be used to support extra and co-curricular student programs, as well as cover costs associated with installing and maintaining sponsor signage.
All sponsorship agreements are the beginning of a marketing relationship between the district and area businesses. Each one opens up a number of avenues for businesses to reach their target audiences such as marketing booths and giveaways at Trojan home games, mentions on district social media and community e-newsletters, and much, much more. Each agreement is tailor made to fit the needs of the sponsor.
If your organization or company is interested in learning more about what the district has to offer, a marketing and advertising open house will be held Wednesday, February 28th, from 5:00-6:00 PM at the Chambersburg Area Senior High School. The event will feature a presentation of marketing opportunities and a tour of the high school and Trojan Stadium. Please RSVP by contacting Brian Miller at 717-261-5663 or email@example.com or online at http://casd.eventbrite.com/.