140 Years of Ludwigs

By: Abbey Holland, Intern, Greater Chambersburg Chamber of Commerce

Jane, Bill and Ann Ludwig and Ralph Brown in 1977Ludwigs Jewelers has flourished since their beginning in 1877. Founded by George W. Ludwig, who later became a doctor, and his brother William H. Ludwig, the business thrived until the Great Depression. During the depression, Dr. Hunter, optician, became a partner to keep the store open. He was later bought out and William assumed leadership of the store. After William's passing in 1926, his son Walter took over.
Now in its third generation of owners, Walter’s daughters operate the store today. Ann, Jane and Emily, along with their daughters and Cali the cat, pride themselves on being a loyal and professional business that knows what their customers want, and their customers know they will find quality products at a fair price.
Starting Friday, July 7, Ludwigs Jewelers will celebrate their 140 years of rich history by offering 25% off regular priced merchandise, free gifts, prizes and refreshments. The celebration will last until Saturday, July 8, but the discounts will continue until July 15. To register for prizes, and to see their historical window display, visit the store at 121 S. Main St. in downtown Chambersburg. Ludwigs will also be involved in Old Market Day, a part of ChambersFest, on July 15. 
Family is the central element of Ludwigs Jewlers. Ann Ludwig Wagner, one of the current owners of the business, mentioned that even though there are non-family members employed at the store they are still a part of the family, and the same goes for their customers.

“We are extremely proud of staying in and being loyal to downtown Chambersburg. We are also proud to have lived life right alongside our customers,” said Wagner. 
As a jewelry store, Ludwigs has the pleasure of playing a role in momentous occasions in their customers' lives. What gives the store a unique edge is the fact that they have served multiple generations of customers. The experience of seeing a child come into the store with his mother, then a few years later return to purchase his engagement ring, is unparalleled. 
Ludwigs has not only made an impact on the lives of their customers, they have also had a tremendous effect on Chambersburg’s local businesses. The founder’s grandfather, also named George, ran a local brewery before his son entered the jewelry business. The brewery burned down, but the story lives on thanks to the local brewery Roy-Pitz and their creation of the beer “Ludwig’s Revenge.” This beer not only honors George Ludwig, but also pays tribute to the Burning of Chambersburg in 1864. 
Inside Ludwigs Jewelers in 1902Recognized as a family-owned business, Ludwig’s also strives to promote their honesty and professionalism. In 1965, Ludwig’s was certified by the American Gem Society, which is a rigorous program and a great honor to achieve. 
Ludwigs Jewelers is proud to celebrate 140 years as a business and honored to commemorate 140 years of family, friendship and loyalty to the town of Chambersburg.


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